How much can your ads earn?

Estimate daily, monthly and yearly ad revenue for apps, games and websites. Compare networks side by side, project 12 months of growth, and work out what traffic you need to hit a target.

Calculator for: All networks AdSense Mediavine Raptive AdMob AppLovin MAX Unity LevelPlay

Websites are estimated per 1,000 pageviews (page RPM), which already counts every ad on the page. Managed networks like Mediavine and Raptive choose the placements for you, so there are no format controls here.

Estimated monthly revenue

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Daily$0
Yearly$0
ARPDAU$0

Revenue by ad format

Estimates use blended industry benchmarks. Real earnings depend on fill, seasonality, ad placement and user quality.

How networks rank

The same traffic and settings, priced across each network.

12-month projection

Grow your traffic month by month and see where revenue lands.

First-year total$0
Show as table
MonthTrafficRevenueCumulative

Work backwards from a goal

Tell us what you want to earn. We'll tell you the traffic you need on each network.

daily active users needed

How the estimate is built

  1. Impressions. Traffic × ads shown per user × the network's fill rate. [2]
  2. eCPM. A base price per 1,000 impressions for each format, adjusted for geography, category, platform and network. [3]
  3. Revenue. Impressions ÷ 1,000 × eCPM, summed across formats, scaled to days, months and years. Websites use pageviews ÷ 1,000 × RPM. [1]

Sources

    Format eCPMs, the geography gap and the iOS/Android gap are set to fall within the ranges in [3], which uses 2024 data, the latest public tables by country. Native eCPMs, category and network multipliers, fill rates and website RPMs are our own estimates: we couldn't find a neutral public source for them. Network entry rules were checked in October 2026 and change often, so confirm them with each network before applying.

    FAQ

    What is eCPM?

    Effective cost per mille: what you earn per 1,000 ad impressions. It's the single most important number in ad monetization.

    Why does geography matter so much?

    Advertisers pay far more to reach users in high-income markets. The same app can earn 4–6× more per user in the US than in South-East Asia.

    Which format earns the most?

    Rewarded video usually has the highest eCPM because users opt in to watch it. Banners have the lowest eCPM but rack up many impressions.

    Should I use mediation?

    Mediation platforms like AppLovin MAX and LevelPlay let multiple networks bid for each impression, which usually lifts eCPM and fill compared with one network on its own.

    How accurate are these numbers?

    They're directional. Use them to plan and compare, then confirm with real data from your network dashboard after launch.